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Google CEO lends a boot in kicking newspapers

Posted by Bill Gaffney | July 23rd, 2008
Eric E. Schmidt, Chairman and CEO of Google In...Image via Wikipedia

Google CEO Eric Schmidt has lent a boot in the daily kicking of the down-but-not-out newspaper industry.  Schmidt sees the future as “bleak” for the newspaper industry, adding that the loss of investigative reporting in which newspapers excel is a “tragedy” as it “is so important for democracy.”

The tragedy is that his positive comments about the value of newspapers has been lost as bloggers and traditional media fall over themselves to report his dark forecast for the medium.  The tragedy is that after stating that there is a “huge moral imperative” to help newspapers, they’ve prioritized it lower than brokering a deal with Lion’s Gate to monetize movie clips.  The tragedy is that these appear to be hollow words from a company that professes to “do no evil.”

The truth is that there is no moral requirement for Google to help newspapers better monetize their online advertising, nor abandon their recent policy of linking to their own news articles from The Associated Press.  There is no moral imperative for any business to step up to aid the industry, though I fear the future of news may be rife with “talking heads” espousing opinions as fact.

This is another wake up call for newspapers, television and radio to embrace this distribution channel with the same commitment as their primary.  Although Google’s mantra is to “do no evil,” that doesn’t translate to charity.

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Filed under: Advertising, Media, Newspapers, Web / Tech

Traditional media not dead yet? Neither is new media

Posted by Bill Gaffney | July 18th, 2008

A recent study conducted by Yankelovich titled “When Advertising Works” has hit the web sparking a debate between the effectiveness of traditional media in stimulating word-of-mouth or conversations with that of digital media.

That aspect of the study has few debating the comparison on a general basis by which I mean television, radio, magazine, newspaper, and billboard, versus email messages, Internet banner ads, social networking,  but on an individual basis the conversation is “spirited.”

Our good friend Bob Hoffman, The Ad Contrarian, sees this as an opportunity to single out social media (blogs, MySpace, Facebook, etc) for their deficiency in statistically backing up claims of reaching a higher quality of audience.  I too firmly believe in following the metrics, but from what I can see there is no segmented data to back him up either.

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BBC nets paltry $3M in ad revenue

Posted by Bill Gaffney | July 11th, 2008

The controversial decision to starting running ads on the BBC’s interrnational news site has netted $3M versus the New York Times‘ $350m.

Clearly BBC Worldwide has some catching up to do.Reportr.net, Jul 2008

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Filed under: Advertising, Journalism, Media, Web / Tech

Boston Herald apologizes for Patriots videotaping coverage

Posted by Bill Gaffney | May 14th, 2008
Super Bowl XXXVIImage via Wikipedia

The Boston Herald reported in early February that a member of the Patriots staff taped the Rams’ walk-through the day before Super Bowl XXXVI. In the interest of full disclosure, I was part of the Herald organization at the time.

As of today, they have owned up to the error in reporting in an honest and earnest fashion with an A1 mea culpa and having the apology lead their web site.

“We now know that this report was false, and that no tape of the walkthrough ever existed… The Boston Herald regrets the damage done to the team by publication of the allegation.”

I have tremendous respect for their sports editors and the entire organization. My hope is that they allow their readers the opportunity to vent their anger and frustration by leveraging the web site as a vehicle for communication through their commenting function, and that the readers abstain from personal attacks on John Tomase.

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Filed under: Journalism, Media, Newspapers

Most influential article on dotShout!

Posted by Bill Gaffney | April 17th, 2008

The top story of the day, in my opinion, should be the emergence of the biggest business media company in the world: Thomson Reuters. The new company has annual revenues of $12.5B, 50K employees and more than 40K customers in 155 countries, but here are the stories the dotShouters backed.

  1. South Park: Over Logging
  2. HP 2133 Mini-Note getting XP install option in…
  3. Fodder: YouTube Doles Out $1 Million In Ad…
  4. Canadiens-Bruins: Short haircut for Bruins?
  5. Eee PC 900 details, launch dates come trickling…
  6. Crestron Home Automation Adds Windows Sideshow…
  7. Thomson Reuters Day One: Combined Company, New…
  8. Desperate wife slams husband with venomous…
  9. David Wild: First Listen: The Songs of Jakob Dylan
  10. Romney: I could have won, with a few more Osmonds
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Filed under: Asides, Media, Social Networking