About Bill Gaffney
Contact
Email Address: Email Me
Website: http://www.dotshout.com
Blog: http://www.gaffney3.com
Location: Boston, MA
Biography
Bill Gaffney is a senior technology strategist with 10+ years online experience. He has resigned from his role as vice president of technology, production and editorial for Herald Interactive to explore new opportunities with LIN Television.
As the Regional Interactive Director for LIN, Bill works directly with the Internet teams, General Managers, General Sales Managers, Marketing Directors and News Directors in Austin, Buffalo, Portsmouth-Norfolk, Springfield, Hartford-New Haven, Providence and Mobile-Pensacola to identify and implement Interactive campaigns for multiple web sites and new media platforms in these markets. He also champions the delivery of new products, services and programs in order to build LIN TV’s Interactive brand.
Recently, Bill has been speaking to business owners and marketers, helping them wade through the myriad of information related to Internet marketing. Bill is fortunate enough to be sharing the “Business Builder Seminar” stage with Mike Kelly, also of LIN Television, who has worked with nearly every business category to help develop marketing and advertising strategies.
Bill is an experienced executive with a history of success in the promotion of strategic vision through the productive use of compelling content, sophisticated design and dynamic architecture. He has a proven record of goal achievement, cost savings and profitable execution of online initiatives.
Recommendations
“It would hardly be exaggerating to describe Bill’s upward trajectory at the Herald as meteoric. He continues to shoulder enormous responsibility with grace and aplomb. His quick and skillful response to evolving technologies and the exigencies of industry conditions has kept the site ahead of the curve as it attains ever-increasing visibility as well as the lion’s share of the paper’s readership. As a manager, Bill engages staff with professionalism, respect and an evident appreciation for new ideas; the loyalty he inspires only increases with proximity and time.” March 9, 2008
Elizabeth Albritton, Online Editor, BostonHerald.com
“Bill showed himself to be a natural leader as VP of technology and production at Herald Interactive. Always able to rally and motivate the staff, he led the way by example. His work ethic inspired others, and prompted those around him to raise their standards accordingly. Bill showed great vision and skill in every instance over the nearly nine years I worked with him, resulting in a solid and tangible track record of success. He was always willing to listen to others and work collaboratively, but was also calm and confident when it came time to stand on his own and make leadership decisions. His technical expertise was matched only by his ability to relate genuinely and openly with staff members. His social manner made people feel involved and valued. Using these skills he was able to forge a strong, focused, motivated team. His performance in a highly-visible, extremely competitive market and his ability to succeed in that forum made him a very highly-respected and valuable leader.” February 14, 2008
Bill Burke, Online Managing Editor, BostonHerald.com
