Gaffney3.com

With Google stating that they know of over a trillion unique pages on the internet, wading through it all for just the content that is of interest to you can be monumentally difficult.  Once you find what you’re looking for, how can you place it in context?

dotShout offers the simplest, most effective way for digital marketers to filter through and discover the best online marketing news and views across the web.  The articles selected are placed in context by highlighting the references, discussions and debates driven by other bloggers and microbloggers.  This contextual ecosystem spotlights which views have stopped whispering and have started shouting.

To accomplish this, I’ve selected the top online marketing and social media bloggers as the foundation.  This list includes: Seth Godin, Mitch Joel, Chris Brogan, CopyBlogger, Dawn Foster and others.  dotShout aggregates their posts and uses an algorithm to assess rank.  These posts can be also be sorted by pubdate or source.

Each post is then placed in context by highlighting the blogs that are discussing, debating or referencing it.  For additional clarity on a posts context, quick links to Technorati, Google Blogs, IceRocket and others are also easily accessible.  Those tweeting about the post are also spotlighted giving other bloggers and microbloggers a megaphone to amplify their voices.

In developing dotShout, I looked toward the sites that I routinely use and respect.  Sites links Techmeme, BlogRunner and Mashable had profound influence on me.  Techmeme for its intuitive schema of one simple page to see all that’s new in technology.  BlogRunner for channel based strategies on alternate sorting.  Mashable simply because they do everything right. You may see little bits of these sites here, but hopefully they’ve inspired something new.

With the next release, I’ll be:

• Refining the algorithm used to determine rank
• Offering additional ways of assessing context
• Modifying sorting by date (”The Latest”) to a river
• Additional blogs will be brought into the fold
• The design will tweaked nearly everyday

As I proceed, l will be using this blog to chronicle its continued development and, above all else, I’ll be looking to you to help me along the way.  As readers of Gaffney3, I assume you’re in the digital marketing industry in some capacity: design, development, advertising, sales, etc.  Any thoughts you want to share on how to make dotShout more valuable to you are obviously welcomed.

Aside:

As always here is today’s wordle for this post.

This entry was posted on Tuesday, October 14th, 2008 at 7:57 am and is filed under Blogging, Marketing, Media, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.