Fox Interactive Media restructuring
Posted by Bill Gaffney | April 4th, 2008This morning, News Corp announce that it will be restructuring its Fox Interactive Media unit which includes the departure of its Chief Revenue Officer Michael Barrett and the launch of its online advertising network. This is seen as an attempt to flatten out its interactive sales organization by combining their advertising technology, operations and sales into a single unit which, in turn, will oversee sales of for both Fox’s and third-party sites.
In a memo issued to FIM on Thursday, President Peter Levinsohn said:
“By integrating the sales teams in this way, each operating unit will be empowered to assume responsibility for its revenue, growth and profitability. Further, each operating group will be afforded greater flexibility to implement processes and programs that meet the unique needs of their respective markets.
“Since the sales teams will now be integrated with their respective brands, we will no longer have a separate FIM Revenue Group.”
