New York Sun redesigned
Posted by Bill Gaffney | March 27th, 2008Gone is the overbearing field of red, replaced with smart, high-contrast colors at the recently redesigned New York Sun Web site. The site further tightens up their design with a larger font size, no summary or teaser paragraphs, bolder photo inclusion, and minimal advertisements. Another pleasing design choice is actually featured on inside pages where their blogs and podcasts teases are slightly offset from the container.
Delving past the homepage, the less-is-more approach is carried throughout the site. The sports section features a lead story for each category followed by seven bullets, while the category page itself devolves to the simplest of indexed lists.
Although this lends itself to an easier experience for scanning, they could stand to place some additional effort in differentiating sections from each other. The arts page features three distinct graphical teases atop the page allowing it to visually stand on its own. Moving between politics, news and editorials visually lacks punch or a decisive cue the reader may easily use as a landmark.
The calendar page features a fluid slider for day-of-the-week selection, however the listings feel heavy and clumsy. Each listing expands to offer additional information for the event, and may benefit from hiding more initially to minimize clutter. Also, opting to display a single days listings rather than two may also curb the crowding.
All-in-all, the redesign is a welcomed one, but not without additional work necessary.
