Yahoo to shift focus in entertainment division

Catching up on TechCrunch today, they have an interesting anonymous tip that Yahoo would be shifting away from premium services in the music group.

Vince Broady, head of Yahoo’s entertainment and video group, has since blogged that this isn’t in fact a lead up to the termination of paid content, but simply a staffing change for a more integrated entertainment team.

That means we’ll be creating more synergies between our music, games, movies, TV, and omg! properties, making them more personal and engaging for entertainment hounds. [more from Vince Brady]

What they actually hope to be creating (besides synergy) are new media platforms, applications and services, as well as the means to leverage social media and user-generated content. Sounds like the transition from content creator to content delivery to me.