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With the Techmeme leaderboard well into day two, I find myself fascinated by the tool.

For those of you unfamiliar with Techmeme, it is yet another tech news aggregator. Unlike Digg’s community approach to article submission and promotion to their front page, Techmeme automatically scrapes news sites and blogs continuously updating the day’s most popular tech news.

What stands out immediately on the list is how well-balanced the leaderboard is between traditional and new media brands. There is a certain amount of pride seeing Ars Technic , Read/WriteWeb, and GigaOm standing side-by-side with the New York Times, CNET and WSJ. The little guy standing shoulder-to-shoulder with giants.

But is it fair to call any of these “the little guy” anymore? Does the CMS alone make a blog? Absolutely not. They are all legitimate online publishing houses with teams of professional writers, designers and editors.

So, where is the little guy? Robert Scoble asks whether the “Techmeme list heralds the death of blogging.”

I was just looking at the TechMeme Top 100 List and noticed that it has very few bloggers on it — I can only see about 12 real blogs on that list. [more]

Couple this notion with Betsy Morgan, current General Manager of CBSnews.com, becoming the new CEO of the Huffington Post firmly punctuates the situation. Blogging is big, big business.

With respect to Scoble, blogging is not dead, but its age of innocence certainly is.

This entry was posted on Tuesday, October 2nd, 2007 at 5:54 pm and is filed under Blogging, Journalism, Newspapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.